Integrated Digital Marketing Campaign

Production Chemistry Campaign 

Challenge
Introduce SLB's Production Chemistry Sustainable Solutions portfolio to technical audiences while driving engagement with a newly developed campaign page.

My Role
Led the campaign messaging strategy, developed the targeted webpage, wrote the LinkedIn carousel copy, and collaborated on creative execution to deliver a cohesive digital campaign.

Creative Approach
Rather than relying on a single LinkedIn post, I developed a LinkedIn carousel that guided readers through the story one panel at a time, making a complex technical topic more engaging while directing audiences to the campaign landing page.

Results
The LinkedIn campaign achieved click-through rates ranging from 0.63% to 0.69% across priority technical audiences, including petroleum engineers, field specialists, operational specialists, and chemical specialists.

LinkedIn carousel
Developed to extend the campaign story and drive technical audiences from social media to the landing page.